Why has Domestika's course completion rate dropped by 15% for graphic design classes over the past month?

Introduction

Domestika's 15% drop in course completion rates for graphic design classes over the past month is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this drop coincided with any major holidays or academic schedules?

Why it matters: Seasonal patterns could explain temporary fluctuations. Expected answer: No significant seasonal events during this period. Impact on approach: If seasonal, we'd focus on cyclical strategies; if not, we'd investigate other factors.

• Considering user segments, I'm curious about the demographics affected. Has the drop been consistent across all user groups, or are certain segments more impacted?

Why it matters: Identifying specific affected groups narrows our focus. Expected answer: The drop is more pronounced among beginner-level users. Impact on approach: We'd tailor our solutions to address beginner-specific challenges.

• Thinking about recent changes, have there been any updates to the course structure or platform in the last 1-2 months?

Why it matters: Recent changes could directly impact user behavior. Expected answer: A new interface was rolled out for the graphic design courses. Impact on approach: We'd investigate how the new interface might be affecting user engagement.

• Regarding performance metrics, has there been any change in how course completion is measured or tracked?

Why it matters: Ensures we're comparing apples to apples in our data analysis. Expected answer: No changes in measurement methodology. Impact on approach: Confirms the issue is with actual completion rates, not data discrepancies.