Why has Everlaw's StoryBuilder feature seen a 30% drop in user engagement over the past month?

Introduction

The recent 30% drop in user engagement for Everlaw's StoryBuilder feature is a critical issue that demands immediate attention and a thorough root cause analysis. As we delve into this problem, we'll employ a systematic approach to identify, validate, and address the underlying factors contributing to this significant decline in usage.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might have been a recent product update. Has there been any significant change to StoryBuilder's functionality or user interface in the past month?

Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, there was a UI refresh. Impact on approach: If confirmed, we'd focus on UI/UX issues and user adaptation.

• Considering user segments, I'm wondering if this drop is uniform across all user types. Are we seeing a more pronounced decrease in engagement among any particular user group, such as new users versus power users?

Why it matters: Helps identify if the issue is widespread or specific to certain users. Expected answer: The drop is more significant among newer users. Impact on approach: We'd prioritize onboarding and user education strategies.

• Given the nature of legal work, I'm curious about seasonality. Is there typically any fluctuation in StoryBuilder usage during this time of year due to court schedules or other legal industry patterns?

Why it matters: Helps distinguish between normal seasonal variations and actual problems. Expected answer: No significant seasonal patterns in previous years. Impact on approach: We'd focus on recent changes rather than cyclical factors.

• Thinking about the broader ecosystem, have there been any changes in related features or integrations that might indirectly affect StoryBuilder usage?

Why it matters: Interconnected features can have cascading effects on user behavior. Expected answer: Some updates to document review features were implemented. Impact on approach: We'd investigate potential workflow disruptions across the platform.