What factors are contributing to the recent 20% decrease in job applications submitted through Gloat's internal mobility solution?

Introduction

The recent 20% decrease in job applications submitted through Gloat's internal mobility solution is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for our internal mobility platform.

To tackle this problem, I'll follow a structured approach that covers issue identification, hypothesis generation, validation, and solution development. My goal is to provide a comprehensive analysis that not only addresses the immediate concern but also strengthens our internal mobility ecosystem for the future.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this 20% decrease been compared to the same period last year?

Why it matters: Seasonal fluctuations could explain the decrease and impact our solution approach. Expected answer: Yes, it has been compared and the decrease is still significant. Impact on approach: If seasonal, we'd focus on year-over-year trends; if not, we'd investigate recent changes.

• Considering user segments, I'm curious about the distribution of the decrease. Is the 20% drop uniform across all departments or job levels?

Why it matters: Uneven distribution could point to specific issues within certain groups. Expected answer: The decrease is more pronounced in technical roles and mid-level positions. Impact on approach: We'd focus our investigation on these specific segments and their unique challenges.

• Thinking about recent changes, have there been any updates to the internal mobility platform in the last 3-6 months?

Why it matters: Recent changes could directly impact user behavior and application rates. Expected answer: A new UI was rolled out 2 months ago, along with changes to the job matching algorithm. Impact on approach: We'd closely examine these changes and their potential effects on user engagement.

• Regarding system performance, has there been any change in the platform's uptime or response times recently?

Why it matters: Technical issues could be deterring users from completing applications. Expected answer: No significant changes in uptime, but there have been reports of slower load times. Impact on approach: We'd investigate the performance issues and their correlation with the application decrease.