Introduction
The 30% decline in new audit engagements for Grant Thornton's financial services sector this fiscal year is a significant issue that requires thorough analysis. To address this problem, I'll employ a systematic approach to identify, validate, and address the root cause while considering both immediate and long-term implications for the firm's audit practice.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could indicate cyclical industry trends rather than internal issues. Expected answer: The decline has been relatively consistent. Impact on approach: If consistent, we'll focus more on internal factors and market shifts.
Why it matters: This helps distinguish between industry-wide trends and Grant Thornton-specific issues. Expected answer: Competitors have seen some decline, but not as significant. Impact on approach: If Grant Thornton's decline is disproportionate, we'll focus more on internal factors and competitive positioning.
Why it matters: This helps identify if the issue is broad-based or specific to certain client types. Expected answer: The decline is more pronounced in banking and capital markets. Impact on approach: We'll investigate factors specific to these subsectors and our offerings in them.
Why it matters: Regulatory changes can significantly impact audit demand and our ability to meet new requirements. Expected answer: There have been some new regulations, but nothing drastic. Impact on approach: We'll examine our adaptability to regulatory changes compared to competitors.
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