Why has the average session length for Improbable's SpatialOS users dropped by 20% over the past month?

Introduction

The recent 20% drop in average session length for Improbable's SpatialOS users over the past month is a concerning trend that requires immediate attention. This analysis will systematically investigate potential root causes, generate data-driven hypotheses, and propose actionable solutions to address this critical issue.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a recent product update. Has there been any significant change to SpatialOS in the last 1-2 months?

Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, a major update was released. Impact on approach: If yes, we'd focus on the update's features and potential issues.

• Considering user segments, I'm curious about the distribution. Is this drop consistent across all user types, or are certain segments more affected?

Why it matters: Helps identify if the issue is universal or segment-specific. Expected answer: The drop varies across segments. Impact on approach: If varied, we'd prioritize investigating the most affected segments.

• Thinking about external factors, have there been any notable changes in the game development industry or competitor offerings recently?

Why it matters: External events could influence user behavior. Expected answer: No significant industry changes. Impact on approach: If yes, we'd consider how these changes might be affecting our users.

• Regarding data integrity, has there been any change in how session length is measured or reported in the last month?

Why it matters: Ensures we're dealing with a real issue, not a measurement anomaly. Expected answer: No changes in measurement. Impact on approach: If changed, we'd need to reassess the validity of the reported drop.