Why has Interos's supplier risk assessment tool seen a 15% drop in daily active users over the past month?

Introduction

The recent 15% drop in daily active users for Interos's supplier risk assessment tool is a concerning trend that requires immediate attention and a thorough root cause analysis. As we delve into this issue, we'll systematically examine potential factors, generate data-driven hypotheses, and develop a comprehensive plan to address the underlying causes and reverse this trend.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this 15% drop occurred during a typically slow period for supplier risk assessments?

Why it matters: Seasonal fluctuations could explain the drop and inform our approach. Expected answer: No significant seasonality in this industry. Impact on approach: If seasonal, we'd focus on year-over-year comparisons instead of month-over-month.

• Considering the specificity of the 15% figure, I'm curious about our measurement accuracy. Have there been any recent changes to how we track or define daily active users?

Why it matters: Ensures we're addressing a real issue, not a measurement anomaly. Expected answer: No changes to DAU definition or tracking. Impact on approach: If measurement changed, we'd need to recalibrate our analysis based on consistent metrics.

• Given the supplier focus, I'm wondering about external market factors. Have there been any significant changes in the supplier landscape or global supply chain in the past month?

Why it matters: External factors could be driving the decrease in usage. Expected answer: No major supply chain disruptions reported. Impact on approach: If external factors are at play, we'd need to consider how to adapt our tool to remain relevant in changing market conditions.

• Thinking about product updates, I'm curious if we've rolled out any new features or changes to the tool in the past 1-2 months?

Why it matters: Recent changes could be impacting user behavior. Expected answer: A minor UI update was implemented 6 weeks ago. Impact on approach: If recent changes are involved, we'd focus on user feedback and usage patterns related to those specific updates.