Introduction
The 30% drop in new case submissions for NAVEX's EthicsPoint hotline reporting system over the past quarter is a significant issue that requires immediate attention. This decline could indicate underlying problems with the system's functionality, user experience, or even broader organizational issues. I'll approach this analysis systematically, focusing on identifying potential root causes, validating hypotheses, and developing both short-term and long-term solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could explain fluctuations and help predict future trends. Expected answer: No significant seasonal correlation identified. Impact on approach: If seasonal, we'd focus on year-over-year comparisons instead of quarter-over-quarter.
Why it matters: Identifying affected segments could point to specific issues or changes impacting certain groups. Expected answer: The drop is relatively uniform across segments. Impact on approach: If not uniform, we'd prioritize investigating the most affected segments.
Why it matters: Recent changes could directly impact user behavior or system performance. Expected answer: Minor UI updates were implemented 3 months ago. Impact on approach: If significant changes occurred, we'd focus on their potential impact on user experience and accessibility.
Why it matters: Ensures we're comparing apples to apples and not facing a data anomaly. Expected answer: No changes in tracking or categorization methods. Impact on approach: If changes occurred, we'd need to recalibrate our analysis based on the new methodology.
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