Why has ProQuest's Ebook Central platform seen a 15% drop in user sessions over the past month?

Introduction

ProQuest's Ebook Central platform has experienced a 15% drop in user sessions over the past month, signaling a significant issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Considering the timing, I'm wondering if there have been any recent platform updates. Have there been any significant changes to Ebook Central in the last 1-2 months?

Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, a new UI was rolled out. Impact on approach: If true, we'd focus on UI/UX issues and user adaptation.

• Looking at the user base, I'm curious about the composition. Has there been any shift in the types of institutions or users accessing Ebook Central?

Why it matters: Changes in user demographics could explain usage patterns. Expected answer: No significant changes in user composition. Impact on approach: If unchanged, we'd look more at platform or content issues.

• Thinking about content availability, has there been any change in the ebook catalog or licensing agreements recently?

Why it matters: Content changes could directly affect user engagement. Expected answer: Some publishers have adjusted their licensing terms. Impact on approach: If true, we'd investigate content accessibility and user satisfaction.

• Considering external factors, have there been any changes in the academic calendar or research patterns that might affect ebook usage?

Why it matters: Seasonal or cyclical changes could explain the drop. Expected answer: No significant changes noted. Impact on approach: If confirmed, we'd focus more on internal platform factors.