What metrics would you use to evaluate ProQuest's Historical Newspapers database?

Introduction

Evaluating ProQuest's Historical Newspapers database requires a comprehensive approach to product success metrics. This digital archive of historical newspapers is a critical resource for researchers, students, and institutions, demanding a nuanced understanding of its impact and performance. I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

ProQuest's Historical Newspapers database is a digital archive providing access to historical newspaper content from various periods and regions. Key stakeholders include:

1. Academic institutions (libraries, universities)
2. Researchers and students
3. Historical societies and museums
4. ProQuest (the company)

User flow typically involves:

1. Accessing the database through an institutional login
2. Searching for specific articles or browsing by date/publication
3. Viewing and downloading content

The database fits into ProQuest's broader strategy of providing comprehensive research solutions for academic and library markets. Compared to competitors like Newspapers.com or Google News Archive, ProQuest offers more specialized content and advanced search capabilities.

In terms of product lifecycle, the Historical Newspapers database is in the maturity stage, with ongoing additions to content but a well-established core offering.