What factors are contributing to the sudden decline in SeatGeek's ticket sales for MLB games compared to last season?

Introduction

SeatGeek's sudden decline in MLB ticket sales compared to last season is a complex issue that requires a systematic approach to identify and address the root cause. As we dive into this analysis, we'll examine various factors that could be contributing to this performance drop, considering both internal and external influences on ticket sales.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal factor at play. Has the decline been consistent across all MLB teams, or are certain markets more affected?

Why it matters: This helps us determine if the issue is widespread or localized. Expected answer: Variation across markets. Impact on approach: If localized, we'd focus on specific market factors.

• Considering user segments, I'm wondering if the decline is more pronounced among certain types of fans. Have you noticed any changes in the demographics of ticket buyers compared to last season?

Why it matters: Identifies potential shifts in user behavior or preferences. Expected answer: Some demographic changes observed. Impact on approach: We'd tailor our solutions to address specific user segments.

• Given the competitive landscape, I'm curious about our pricing strategy. Have there been any significant changes in our pricing model or those of our competitors recently?

Why it matters: Pricing can significantly impact purchasing decisions. Expected answer: Some pricing adjustments made. Impact on approach: We'd evaluate the effectiveness of our pricing strategy.

• Thinking about the user experience, I'm interested in any recent changes to the SeatGeek platform. Have there been any major updates to the app or website in the past few months?

Why it matters: Technical issues or UX changes could affect user behavior. Expected answer: Some platform updates implemented. Impact on approach: We'd investigate the impact of recent changes on user engagement.

• Considering external factors, I'm wondering about any changes in MLB's policies or game schedules. Have there been any significant alterations to how games are structured or marketed this season?

Why it matters: League-wide changes could affect overall ticket demand. Expected answer: Some policy or scheduling changes. Impact on approach: We'd assess how these changes might be impacting fan engagement and ticket sales.