What metrics would you use to evaluate SeatGeek's mobile app user experience?

Introduction

Evaluating SeatGeek's mobile app user experience requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the app's performance and user satisfaction.

Step 1

Product Context

SeatGeek's mobile app is a ticket marketplace platform that allows users to search, compare, and purchase tickets for various events, including sports, concerts, and theater performances. The app serves as a crucial touchpoint for SeatGeek's business, connecting event-goers with ticket sellers and venues.

Key stakeholders include:

1. Users (ticket buyers)
2. Ticket sellers (including venues and resellers)
3. SeatGeek's business team
4. App development and product teams

The user flow typically involves:

1. Opening the app and browsing or searching for events
2. Comparing ticket options and prices
3. Selecting and purchasing tickets
4. Accessing and using digital tickets for entry

SeatGeek's app fits into the company's broader strategy of becoming the go-to platform for event ticketing, competing with established players like Ticketmaster and StubHub. The mobile app is particularly crucial as more users shift towards mobile-first experiences for ticket purchases.

In terms of the product lifecycle, SeatGeek's app is in the growth stage, continuously expanding its user base and refining features to enhance the user experience.