Why has user engagement with Soroco's Work Graph platform decreased by 20% for manufacturing clients over the past 6 weeks?

Introduction

The recent 20% decrease in user engagement with Soroco's Work Graph platform for manufacturing clients over the past 6 weeks is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for our product and business.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this dip in engagement occurred during the same period in previous years?

Why it matters: Seasonal patterns could explain the decrease and inform our solution approach. Expected answer: No significant seasonal patterns observed in previous years. Impact on approach: If seasonal, we'd focus on adapting to cyclical changes; if not, we'd investigate recent changes or issues.

• Considering the specificity to manufacturing clients, I'm wondering about industry-wide trends. Have there been any major shifts or events in the manufacturing sector recently that could impact Work Graph usage?

Why it matters: External factors could be driving the decrease, requiring a different approach than internal issues. Expected answer: No significant industry-wide events noted. Impact on approach: If industry-wide, we'd need to adapt our product to new market conditions; if not, we'd focus on internal factors.

• Given the 20% decrease, I'm curious about the distribution. Is this decrease uniform across all manufacturing clients or concentrated among specific segments?

Why it matters: Uneven distribution could point to specific issues affecting certain client types. Expected answer: The decrease is more pronounced among larger manufacturing clients. Impact on approach: If concentrated, we'd focus on issues specific to that segment; if uniform, we'd look at broader platform changes.

• Thinking about recent changes, have there been any significant updates to the Work Graph platform in the last 2-3 months that could have impacted user experience?

Why it matters: Recent changes could be directly responsible for the engagement drop. Expected answer: A major UI update was rolled out 8 weeks ago. Impact on approach: If recent changes exist, we'd scrutinize their impact; if not, we'd look at gradual shifts or external factors.