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Product Management Trade-Off Question: Axon body camera video quality versus recording time decision
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Nextsprints

Updated Jan 22, 2025

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Asked at Axon

15 mins

For Axon Body cameras, should we focus on improving video quality or extending recording time without increasing device size?

Product Trade-Off Medium Member-only
Strategic Decision Making User Needs Analysis Technical Trade-Off Evaluation Law Enforcement Security Public Safety
Product Trade-Offs Video Quality Battery Life Law Enforcement Tech Evidence Management

Introduction

For Axon Body cameras, we're facing a critical trade-off between improving video quality and extending recording time without increasing device size. This decision impacts law enforcement effectiveness, evidence quality, and operational efficiency. I'll analyze this trade-off by examining user needs, technical constraints, and strategic implications to recommend the best path forward.

Analysis Approach

I'd like to outline my approach to ensure we're aligned on the key areas I'll be exploring in this analysis.

Step 1

Clarifying Questions (3 minutes)

  • Context: I'm thinking about the primary use cases for Axon Body cameras. Could you share more about the typical deployment scenarios and user profiles?

Why it matters: Helps tailor the solution to real-world needs Expected answer: Used by patrol officers during entire shifts Impact: Would influence the balance between quality and duration

  • Business Context: Based on our market position, I assume we're targeting both new customers and upgrades. What's our current market share and primary revenue driver?

Why it matters: Informs whether to focus on competitive differentiation or installed base satisfaction Expected answer: Market leader with significant recurring revenue from existing customers Impact: Might lean towards incremental improvements that don't disrupt current users

  • User Impact: Considering the critical nature of evidence, I'm curious about the current pain points. What are the most common user complaints or feature requests?

Why it matters: Ensures we're addressing actual user needs rather than assumed ones Expected answer: Mix of concerns about battery life and video clarity in low-light conditions Impact: Could help prioritize between quality and duration based on user feedback

  • Technical: Given the constraint on device size, I'm wondering about our current battery and storage technology. What are the latest advancements we could potentially leverage?

Why it matters: Determines the feasibility of improvements within current form factor Expected answer: New high-density batteries and more efficient video codecs available Impact: Might allow for both quality and duration improvements, changing the nature of the trade-off

  • Timeline: Considering the product lifecycle, when is our next major release planned?

Why it matters: Influences whether we're looking at a near-term update or a longer-term strategy Expected answer: Major release planned in 18 months Impact: Allows time for more substantial changes if needed, potentially altering the approach to the trade-off

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