Is it better for Electronic Arts to develop cross-platform play to increase its user base or focus on platform-specific optimizations for better performance?

Introduction

The trade-off between developing cross-platform play to increase Electronic Arts' user base versus focusing on platform-specific optimizations for better performance is a critical decision that could significantly impact EA's market position and user experience. This scenario touches on key aspects of product strategy, user engagement, and technical resource allocation. I'll analyze this trade-off by examining the business context, user impact, technical feasibility, and potential outcomes to provide a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Business Context: I'm thinking EA's revenue model might heavily influence this decision. Could you share how microtransactions and game sales currently split across platforms?

Why it matters: Helps understand financial implications of cross-platform play Expected answer: Varied distribution, with mobile having higher microtransaction revenue Impact on approach: Would prioritize cross-platform if it increases high-value transactions

• User Impact: Based on industry trends, I assume there's user demand for cross-platform play. Can you provide insights on user feedback or competitor adoption rates for this feature?

Why it matters: Validates the potential user value and competitive necessity Expected answer: High demand, especially in multiplayer games Impact on approach: Strong user demand would favor cross-platform development

• Technical Feasibility: Considering EA's diverse game portfolio, I'm curious about the technical challenges. What percentage of EA's games are currently built on engines that support cross-platform play?

Why it matters: Assesses the scope and complexity of implementation Expected answer: Varied, with newer titles more likely to support it Impact on approach: Lower support would increase focus on platform-specific optimizations

• Resource Allocation: I'm thinking this might require significant engineering resources. Can you share the current split of our development teams between platform-specific and cross-platform projects?

Why it matters: Determines the feasibility of resource reallocation Expected answer: Majority still focused on platform-specific development Impact on approach: Limited cross-platform resources might favor gradual implementation

• Timeline Pressure: Given the competitive landscape, I'm wondering about the urgency. Are there any upcoming major releases or industry events driving the timeline for this decision?

Why it matters: Influences the prioritization and scope of the initiative Expected answer: Pressure to implement for holiday season releases Impact on approach: Tight timeline might favor platform-specific optimizations initially