how would you measure the success of electronic arts's game launcher platform?

Introduction

Measuring the success of Electronic Arts' game launcher platform is crucial for understanding its performance and guiding strategic decisions. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Electronic Arts' game launcher platform, likely known as EA Play or Origin, serves as a digital distribution platform for EA's games and services. It's a software application that allows users to purchase, download, and play EA games, as well as access additional features like cloud saves, achievements, and social interactions.

Key stakeholders include:

1. Gamers: Primary users seeking easy access to games and a seamless gaming experience.
2. Game developers: Both EA studios and potentially third-party developers looking to distribute their games.
3. EA executives: Focused on revenue generation and market share.
4. Marketing team: Interested in user engagement and acquisition metrics.
5. Customer support: Concerned with user satisfaction and issue resolution.

User flow typically involves:

1. Account creation/login
2. Game browsing and purchase
3. Game download and installation
4. Game launch and play
5. Social interactions and community engagement

The platform fits into EA's broader strategy of direct-to-consumer distribution, reducing reliance on third-party platforms like Steam or console marketplaces. This allows EA to maintain a closer relationship with its customers, gather valuable data, and potentially increase profit margins.

Competitors include Steam, Epic Games Store, and console-specific platforms like PlayStation Network and Xbox Live. EA's platform differentiates itself by focusing exclusively on EA titles and offering subscription-based access to a library of games.

In terms of product lifecycle, the game launcher platform is likely in the maturity stage. It's an established product with a significant user base, but faces ongoing competition and the need for continuous improvement to retain users and attract new ones.