We have hired you as a consultant to create a proposition that will make us the best bank for kids. We want you to develop a strategy, design a product that can be built in 6 months, and walk us through how you would go to market.

Thank you for providing such a comprehensive framework for addressing this product strategy question. I'll structure my response according to your guidelines, focusing on creating a proposition to make your bank the best for kids. I'll use a first-person perspective as if I'm directly addressing the interviewer.

Introduction

You've tasked me with developing a strategy to make your bank the best for kids, designing a product that can be built in 6 months, and outlining a go-to-market approach. This challenge aligns with the growing importance of financial literacy for younger generations and the increasing role of technology in banking.

Our key business objectives will be to:

1. Create a compelling, kid-friendly banking product
2. Differentiate ourselves in the competitive banking landscape
3. Drive user acquisition and engagement among both kids and parents
4. Establish a foundation for long-term customer relationships

I'll approach this challenge by first clarifying our strategic goals, analyzing the market and competition, defining our product vision and roadmap, prioritizing initiatives, planning execution, establishing metrics, and managing risks. Let's begin with clarifying our strategic goals.

Step 1

Clarify the Strategic Goals (3-4 minutes)

• Based on the current fintech landscape, I'm sensing that this initiative is aimed at capturing a new, underserved market segment. Could you help me understand where this fits within the bank's overall growth strategy? Is this primarily about customer acquisition or are we also looking at long-term retention and cross-selling opportunities?

Why it matters: Determines if we focus on rapid user acquisition or building a sustainable ecosystem Expected answer: Both acquisition and long-term value, with an emphasis on creating future loyal customers Impact on approach: Would balance engaging features for kids with parental controls and educational elements

• Given the 6-month development timeline, I'm assuming we're looking at an MVP approach. Can you clarify if we're starting from scratch or if there are existing banking infrastructure and digital platforms we can leverage?

Why it matters: Influences the scope of what we can realistically achieve in 6 months Expected answer: Existing infrastructure available, but new user interface and features needed Impact on approach: Would focus on creating a kid-friendly layer on top of existing systems

• The banking industry is heavily regulated. Are there any specific regulatory considerations or limitations we need to keep in mind when designing a product for minors?

Why it matters: Shapes the features we can offer and how we structure the product Expected answer: Age restrictions on certain financial products, parental consent requirements Impact on approach: Would incorporate robust parental controls and age-appropriate features

Based on these assumptions, our strategic approach will focus on creating an engaging, educational banking experience for kids that leverages existing infrastructure, complies with regulations, and sets the foundation for long-term customer relationships.