How would you define the success of Gartner's Peer Insights platform?

Introduction

Defining the success of Gartner's Peer Insights platform requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Gartner's Peer Insights is a platform that allows enterprise software and services customers to submit reviews of products they use. It serves as a valuable resource for potential buyers to gather authentic feedback from peers and for vendors to showcase their products' strengths.

Key stakeholders include:

1. Enterprise software buyers
2. Software vendors
3. Gartner (platform owner)
4. IT decision-makers

User flow:

1. Users create an account and verify their identity
2. They search for products or browse categories
3. Users read reviews, compare products, and potentially submit their own reviews

The platform fits into Gartner's broader strategy of providing comprehensive, data-driven insights to support technology decision-making. It complements Gartner's analyst-driven research with real-world user experiences.

Competitors include G2, TrustRadius, and Capterra. Gartner differentiates itself through its established brand in enterprise technology research and its rigorous review verification process.

Product Lifecycle Stage: Gartner Peer Insights is in the growth stage, continuously expanding its user base and review volume while refining features to enhance user experience and data quality.