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Product Management Design Question: Mobile app features for hospital patient engagement

What features should a mobile app have for hospital, focusing on patient engagement?

Product Design Medium Member-only
Feature Prioritization User Segmentation Solution Design Healthcare Digital Health MedTech
Product Design Mobile Apps Healthcare Tech Patient Engagement UX

Introduction

A mobile app for hospitals focusing on patient engagement is a critical tool in modern healthcare. It's essential to design features that enhance patient experience, improve communication, and ultimately lead to better health outcomes. I'll approach this design challenge by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific hospital system's existing product. Would you say that's the case?

Why it matters: Helps frame the solution within existing hospital constraints and resources. Expected answer: Yes, working within Hospital System X's ecosystem. Impact on approach: Would leverage existing hospital resources and align with current healthcare protocols.

  • I'm assuming this is for an established healthcare provider rather than a startup. Is that correct?

Why it matters: Influences the scale of the solution and available resources. Expected answer: Yes, it's for an established healthcare provider. Impact on approach: Would focus on integrating with existing systems and scaling across multiple facilities.

  • Are there any specific time or budget constraints for this project?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: 6-month timeline with a moderate budget. Impact on approach: Would focus on high-impact, cost-effective solutions that can be implemented relatively quickly.

  • Has any user research been conducted on patient engagement in this hospital system?

Why it matters: Determines if we're working with existing insights or need to conduct new research. Expected answer: Some initial surveys have been done, but no in-depth studies. Impact on approach: Would incorporate available data but also recommend additional targeted research.

Propose the Goal

Given the hospital system's focus on improving patient outcomes, I believe the goal is to increase patient engagement and satisfaction while reducing readmission rates. Does this align with your vision?

Define the Scope

Should we focus on outpatient care for this product design challenge? This would allow us to address a wide range of patient needs without the complexities of inpatient care.

Based on the answers, I'll assume we're designing for an established hospital system, focusing on outpatient care, with a 6-month timeline and moderate budget. We'll leverage existing research but may need to conduct additional studies.

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