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Product Management Design Question: Whiteboard sketch of real estate investment app MVP features and user flow
Image of author vinay

Vinay

Updated Dec 4, 2024

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Asked at Zillow

15 mins

Design an MVP experience for a real-estate investment app.

Product Design Medium Member-only
User Segmentation Feature Prioritization MVP Design Real Estate FinTech PropTech
User Experience Product Design Real Estate Tech MVP Development FinTech

Introduction

Designing an MVP experience for a real-estate investment app is an exciting challenge that requires careful consideration of user needs, market trends, and technological capabilities. I'll approach this by first clarifying our objectives, then analyzing the market and user segments, identifying key pain points, and finally proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we designing for a hypothetical startup?

Why it matters: This helps frame the solution within company constraints or determine if we have a blank slate. Expected answer: Let's assume it's for a startup. Impact on approach: We'll need to consider resource limitations and focus on core features for the MVP.

  • Given the current real estate market volatility, I'm assuming we're targeting both experienced investors and newcomers looking to diversify. Is this aligned with your vision?

Why it matters: This affects our user segmentation and feature prioritization. Expected answer: Yes, that's correct. Impact on approach: We'll need to design features that cater to varying levels of expertise.

  • Considering the complexity of real estate investments, I'm thinking we should focus on residential properties for the MVP. Does this align with your expectations?

Why it matters: This helps narrow our scope and define clear success metrics. Expected answer: Yes, let's start with residential properties. Impact on approach: We'll tailor our features and user experience to residential real estate investments.

Propose the Goal

Given that we're designing for a startup in the real estate investment space, I believe our goal should be to create an accessible, user-friendly MVP that simplifies the process of identifying and investing in residential properties. Does this align with your vision?

Define the Scope

For this MVP, we'll focus on features that enable users to browse, analyze, and invest in residential properties. We'll assume we have access to property listings and basic market data, but limited resources for complex financial modeling or AI-driven predictions.

Based on these assumptions, let's move forward with our solution.

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