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Product Management Design Question: Conceptual layout of event space with color-coded zones representing guest interests

Design a new product that is visual to organize guests to sit by others with a common interest

Product Design Medium Member-only
User Segmentation Problem Solving Feature Prioritization Event Technology Social Networking Hospitality
User Experience Product Design Data Visualization Event Management Networking

Introduction

Designing a visual product to organize guests by common interests presents an exciting opportunity to enhance social interactions at events. This challenge touches on key aspects of user experience, data visualization, and social networking. I'll approach this by first clarifying the problem space, then analyzing user segments and pain points before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should we approach this as a standalone solution?

Why it matters: Helps frame the solution within company constraints or as a new venture. Expected answer: Let's treat it as a standalone product. Impact on approach: We'll need to consider building from scratch, including user acquisition strategies.

  • I'm assuming this is for in-person events rather than virtual gatherings. Is that correct?

Why it matters: Determines the technical requirements and user interaction models. Expected answer: Yes, focus on in-person events. Impact on approach: We'll prioritize mobile-first design and consider location-based features.

  • Are we targeting a specific type of event (e.g., professional networking, social gatherings, conferences), or should the solution be versatile enough for various event types?

Why it matters: Influences the feature set and user segmentation. Expected answer: Design for versatility across event types. Impact on approach: We'll need to create a flexible system that can adapt to different event contexts.

Propose the Goal

Given the focus on organizing guests visually by common interests, I believe our goal should be to create a product that enhances event engagement and networking efficiency by 50% through intelligent, interest-based guest organization. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core feature of visually organizing guests, or should we also consider additional features like pre-event interest gathering and post-event follow-ups?

Based on your answers, I'll assume we're designing a standalone, mobile-first product for in-person events of various types, focusing primarily on the visual organization feature but with consideration for the entire event lifecycle.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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