What features could Krafton add to PUBG: New State to differentiate it more from other mobile battle royale games?

Introduction

To differentiate PUBG: New State from other mobile battle royale games, we need to identify unique features that enhance the player experience while maintaining the core gameplay that fans love. I'll analyze the current market, user segments, and pain points to propose innovative solutions that could set PUBG: New State apart from its competitors.

Step 1

Clarifying Questions (5 mins)

• Looking at the mobile gaming landscape, I'm seeing a trend towards more immersive and social experiences. Could you share insights on how PUBG: New State's current user base engages with social features within the game?

Why it matters: Determines if we should focus on enhancing social aspects or other areas of gameplay Expected answer: Moderate social engagement, with room for improvement Impact on approach: Would prioritize social feature enhancements if engagement is low

• Considering the competitive nature of battle royale games, I'm curious about the skill distribution of our player base. Can you provide information on the skill levels of our current players and how that compares to our competitors?

Why it matters: Helps determine if we need to focus on features for hardcore players or improve onboarding for newcomers Expected answer: Mixed skill levels with a slight skew towards experienced players Impact on approach: Would influence whether to add advanced mechanics or improve accessibility

• Given the rapid evolution of mobile hardware, I'm wondering about our players' device capabilities. What's the breakdown of our user base in terms of device performance tiers?

Why it matters: Informs decisions on graphics improvements or performance optimizations Expected answer: Majority on mid-range devices with a growing high-end segment Impact on approach: Would guide the balance between visual enhancements and maintaining broad device compatibility

• Considering the global nature of mobile gaming, I'm interested in understanding our geographical player distribution. Could you share insights on our key markets and any regional preferences we've observed?

Why it matters: Helps tailor features to specific cultural preferences or gameplay styles Expected answer: Strong presence in Asia with growing markets in North America and Europe Impact on approach: Would influence the types of themes, events, or gameplay modes to prioritize