If you had to double the revenue of Uber Pool, how would you do it?

Certainly, I'll provide a detailed, strategic answer to the question about doubling Uber Pool's revenue, using the structure and guidelines you've outlined. I'll approach this as if I'm directly addressing the interviewer in a product leadership interview.

Introduction

The strategic challenge at hand is to double the revenue of Uber Pool. This objective aligns with key business goals such as increasing market share, improving profitability, and enhancing customer value in the ride-sharing sector. To address this challenge, I'll outline a comprehensive strategy that encompasses market analysis, product vision, prioritization of initiatives, execution planning, and risk management.

Here's the agenda for my response:

1. Clarify strategic goals
2. Conduct market and competitive analysis
3. Define product vision and roadmap
4. Prioritize strategic initiatives
5. Develop execution plan and resource allocation
6. Establish metrics and KPIs
7. Implement risk management and contingency planning
8. Summarize and outline next steps

Step 1

Clarify the Strategic Goals (3-4 minutes)

Before diving into the strategy, I'd like to clarify a few key points to ensure our approach aligns with Uber's current priorities and market position.

• Based on recent market trends, I'm sensing that Uber Pool might be in a growth phase, balancing scale with profitability. Could you help me understand where we are in the product lifecycle and how that aligns with our company's current priorities?

Why it matters: This determines whether we prioritize market share or profitability. Expected answer: Growth stage, focusing on market expansion while maintaining unit economics. Impact on approach: Would focus on scalable growth strategies while building sustainable competitive advantages.

• Considering the evolving urban mobility landscape, I'm curious about our target customer segments for Uber Pool. Are we primarily focusing on cost-conscious commuters, or are we looking to expand into new segments?

Why it matters: Influences our value proposition and feature prioritization. Expected answer: Currently focused on cost-conscious commuters, but open to expansion. Impact on approach: Would tailor strategies to current segments while exploring opportunities in adjacent markets.

• Given the increasing emphasis on sustainability in transportation, how does Uber Pool fit into the company's broader environmental and social impact goals?

Why it matters: Affects positioning and potential partnerships or initiatives. Expected answer: Uber Pool is a key component of the company's sustainability strategy. Impact on approach: Would incorporate sustainability messaging and explore eco-friendly features or partnerships.

• In terms of technology and infrastructure, are there any significant constraints or upcoming innovations that could impact our strategy for Uber Pool?

Why it matters: Influences the feasibility and timeline of potential initiatives. Expected answer: Ongoing improvements in route optimization and app features, but limited by current fleet capacity. Impact on approach: Would prioritize software-based improvements while planning for future hardware or infrastructure upgrades.

Based on these clarifications, I'll proceed with the following key assumptions:

1. Uber Pool is in a growth stage, aiming to expand market share while improving profitability.
2. The primary target is cost-conscious commuters, with potential for expansion.
3. Sustainability is a key differentiator and aligns with company goals.
4. There's room for technological innovation within current infrastructure constraints.