What features could Altruist add to its mobile app to enhance the client experience and increase engagement?

Introduction

To enhance Altruist's mobile app client experience and increase engagement, we need to identify key user segments, analyze pain points, and develop innovative solutions that align with the company's strategic goals. I'll approach this challenge systematically, focusing on user-centric improvements that drive both short-term engagement and long-term value.

Step 1

Clarifying Questions (5 mins)

• Looking at Altruist's position in the fintech space, I'm thinking it's targeting a specific niche within wealth management. Could you help me understand who our primary user base is and what key problems we're solving for them?

Why it matters: Determines the focus of our feature improvements Expected answer: Primarily serving independent financial advisors and their clients Impact on approach: Would tailor solutions to both advisor and end-client needs

• Considering the mobile app context, I'm curious about the current usage patterns. Can you share insights on how frequently users engage with the app and what the most common actions are?

Why it matters: Helps identify areas of high impact for engagement improvements Expected answer: Weekly usage with a focus on portfolio monitoring and basic transactions Impact on approach: Would prioritize features that encourage more frequent, meaningful interactions

• Given the competitive landscape in fintech, I'm wondering about our unique value proposition. What sets Altruist apart from other wealth management platforms, and are there any specific areas where we're looking to strengthen our position?

Why it matters: Guides feature development to reinforce competitive advantages Expected answer: Known for user-friendly interface and transparent pricing, looking to enhance analytical tools Impact on approach: Would focus on advanced yet accessible features that leverage our UI strengths

• Considering the broader company objectives, I'm interested in understanding the key metrics driving this improvement initiative. What specific engagement or business goals are we aiming to achieve with these new features?

Why it matters: Ensures alignment between feature development and overall business strategy Expected answer: Aiming to increase daily active users by 30% and improve client retention rates Impact on approach: Would prioritize features that drive daily engagement and long-term value perception