How can EPAM Systems enhance its Digital Product Design services to better integrate emerging technologies like AR and VR?

Introduction

To enhance EPAM Systems' Digital Product Design services and better integrate emerging technologies like AR and VR, we need to conduct a comprehensive analysis of our current offerings, user needs, and market trends. I'll outline a strategic approach to address this challenge, focusing on user-centric solutions that leverage cutting-edge technologies.

Step 1

Clarifying Questions (5 mins)

• Looking at EPAM's current Digital Product Design services, I'm curious about the primary industries we're serving. Could you provide insights into our top 3-5 client verticals and their specific AR/VR needs?

Why it matters: Determines which industries to prioritize for AR/VR integration Expected answer: Healthcare, retail, and manufacturing are key verticals Impact on approach: Would tailor AR/VR solutions to these specific industry use cases

• Considering the rapidly evolving AR/VR landscape, I'm wondering about our current technological capabilities. What AR/VR platforms or frameworks are we currently proficient in, and where do we see gaps in our expertise?

Why it matters: Identifies areas for immediate implementation vs. skill development Expected answer: Strong in mobile AR, less experience with high-end VR platforms Impact on approach: Would focus on leveraging existing strengths while strategically addressing skill gaps

• Examining our service delivery model, I'm interested in understanding our current project lifecycle. How do we typically engage with clients for Digital Product Design, and at what stages do we currently consider AR/VR integration?

Why it matters: Helps determine where to inject AR/VR considerations in the design process Expected answer: Typically engaged from ideation to prototyping, AR/VR often an afterthought Impact on approach: Would emphasize earlier integration of AR/VR in the design thinking process

• Analyzing market trends, I'm curious about client demand for AR/VR solutions. What percentage of our Digital Product Design projects have requested AR/VR components in the past year, and how has this trend changed?

Why it matters: Gauges market readiness and potential ROI for enhanced AR/VR capabilities Expected answer: 20% of projects, doubling from previous year Impact on approach: Would inform resource allocation and marketing strategy for AR/VR services