What features could GOAT add to its mobile app to enhance the browsing experience for sneaker enthusiasts?

Introduction

To enhance the browsing experience for sneaker enthusiasts on GOAT's mobile app, we need to identify key features that align with user needs and market trends. I'll analyze the current state, user segments, pain points, and potential solutions to improve the app's functionality and user engagement.

Step 1

Clarifying Questions (5 mins)

• Looking at GOAT's position in the sneaker resale market, I'm curious about the app's current user base and engagement metrics. Could you share some insights on our daily active users (DAU) and average session duration?

Why it matters: Helps determine if we should focus on user acquisition or retention strategies. Expected answer: 500,000 DAU with an average session duration of 8 minutes. Impact on approach: Lower DAU would prioritize growth features, while shorter sessions would emphasize engagement tactics.

• Considering the competitive landscape, I'm wondering about our unique selling proposition. What are the top 2-3 features that differentiate GOAT from competitors like StockX or Flight Club?

Why it matters: Identifies areas to double down on or potential gaps to fill. Expected answer: Authentication process, exclusive drops, and AR try-on feature. Impact on approach: Would focus on enhancing these strengths or addressing weaknesses in comparison to competitors.

• Given the rapid pace of sneaker releases and trends, I'm interested in our current content strategy. How frequently do we update product information, and what sources do we rely on for sneaker news and release dates?

Why it matters: Determines if we need to improve our content freshness and reliability. Expected answer: Daily updates from brand partnerships and sneaker blogs. Impact on approach: Insufficient updates would prioritize a more robust content pipeline and potential community-driven features.

• Considering the global nature of sneaker culture, I'm curious about our international user base. What percentage of our users are outside the US, and how does their behavior differ from domestic users?

Why it matters: Identifies potential for localization features or region-specific improvements. Expected answer: 30% international users, with higher browsing time but lower conversion rates. Impact on approach: Significant international presence would prioritize localization and region-specific features to boost engagement and conversions.