What features could IBISWorld add to its MyIBISWorld platform to enhance user customization and data visualization?

Introduction

To enhance user customization and data visualization on IBISWorld's MyIBISWorld platform, we need to carefully analyze user needs, current pain points, and potential innovative solutions. I'll outline a strategic approach to address this challenge, focusing on key user segments, their pain points, and potential features that could significantly improve their experience.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking MyIBISWorld might be primarily used by business professionals and researchers. Could you help me understand who the primary users are and their key use cases?

Why it matters: Determines the focus of our customization and visualization efforts Expected answer: Primarily used by market researchers, business analysts, and strategic planners Impact on approach: Would tailor features to professional data analysis needs

• Considering user behavior, I'm curious about how users currently interact with data on the platform. What are the most common data visualization methods currently available, and how frequently are they used?

Why it matters: Identifies gaps in current visualization offerings and user preferences Expected answer: Basic charts and tables are available, but advanced interactive visualizations are limited Impact on approach: Would focus on introducing more sophisticated, interactive visualization tools

• Thinking about the product lifecycle, where does MyIBISWorld stand in terms of market penetration and feature maturity? Are we looking to expand the user base or increase engagement with existing users?

Why it matters: Helps determine whether to focus on new user acquisition or existing user retention Expected answer: Mature product with a stable user base, looking to increase engagement and retention Impact on approach: Would prioritize advanced features for power users over simplification for new users

• Considering company alignment, what are the key business objectives driving this improvement initiative? Are we aiming for increased user satisfaction, higher subscription retention, or expanded market share?

Why it matters: Ensures our solutions align with overall business strategy Expected answer: Primary focus on increasing user engagement and subscription retention rates Impact on approach: Would emphasize features that encourage frequent platform use and demonstrate clear value