Introduction
To enhance Jumbotail's delivery tracking service and provide more accurate ETAs for B2B customers, we need to analyze the current system, identify pain points, and develop innovative solutions. I'll approach this challenge by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.
Step 1
Clarifying Questions
Why it matters: Different business sizes have varying delivery volume and frequency needs, impacting our approach to ETA accuracy. Expected answer: A mix of small to medium-sized retailers and distributors. Impact on approach: We'd need to balance solutions for both high-frequency and occasional users.
Why it matters: The current technology will influence our ability to improve accuracy and the potential solutions we can implement. Expected answer: Primarily GPS-based tracking with some manual input. Impact on approach: We might focus on enhancing GPS accuracy or introducing complementary technologies.
Why it matters: Understanding the severity and frequency of issues will help us prioritize our improvements. Expected answer: Customer satisfaction is around 65%, with complaints about last-mile delivery accuracy. Impact on approach: We'd likely focus on improving last-mile tracking and communication.
Why it matters: Ensures our solution aligns with broader company goals and anticipates future changes. Expected answer: ETA improvement is part of a larger customer experience enhancement initiative. Impact on approach: We'd need to consider integration with other customer experience touchpoints.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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