What features could MedMen Enterprises add to its mobile app to enhance the pre-ordering experience for medical cannabis patients?

Introduction

To enhance the pre-ordering experience for medical cannabis patients on MedMen Enterprises' mobile app, we need to focus on user-centric features that streamline the process, provide valuable information, and ensure compliance with medical regulations. I'll approach this challenge by first clarifying our understanding of the current situation, then analyzing user segments and pain points before proposing and evaluating solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for medical cannabis patients. Could you help me understand what are the most common scenarios in which patients use the pre-ordering feature?

Why it matters: Determines which features to prioritize for the most frequent use cases. Expected answer: Recurring prescriptions, trying new strains, or urgent refills. Impact on approach: Would focus on streamlining reorders for recurring users vs. providing more information for new product exploration.

• Considering user behavior, I'm curious about the cross-platform usage patterns. Do patients typically start their pre-ordering process on mobile and complete it in-store, or is it entirely mobile-based?

Why it matters: Influences whether we need to focus on mobile-only solutions or create a seamless omnichannel experience. Expected answer: Mix of both, with a trend towards complete mobile transactions. Impact on approach: Would prioritize features that support end-to-end mobile transactions while ensuring smooth handoffs for in-store pickups.

• Thinking about pain points and market position, how does MedMen's current pre-ordering experience compare to competitors, and what are the most frequent customer complaints?

Why it matters: Helps identify areas where we can differentiate and address critical user needs. Expected answer: Competitive in basic functionality, but lacking in personalization and educational content. Impact on approach: Would focus on adding unique features that enhance personalization and patient education.

• Regarding company alignment, what are the key business metrics MedMen is looking to improve with these app enhancements? Are we prioritizing customer acquisition, retention, or average order value?

Why it matters: Ensures our product improvements align with overall business objectives. Expected answer: Focus on improving retention and increasing average order value. Impact on approach: Would emphasize features that encourage repeat purchases and upselling rather than those aimed at new user acquisition.