How can Naver Z enhance its ZEPETO avatar customization options to offer more diverse and inclusive representation?

Introduction

To enhance ZEPETO's avatar customization options for more diverse and inclusive representation, we need to analyze the current state of the platform, identify key user segments, and develop targeted solutions. I'll approach this challenge by examining user needs, pain points, and market trends to propose innovative improvements that align with Naver Z's goals.

Step 1

Clarifying Questions (5 mins)

• Looking at ZEPETO's global user base, I'm thinking about the diversity of cultural preferences. Could you share insights on the geographic distribution of our users and how it impacts avatar customization preferences?

Why it matters: Determines if we need to prioritize specific cultural elements or aim for a more universal approach. Expected answer: Significant user bases in Asia, North America, and Europe with varying preferences. Impact on approach: Would focus on region-specific customization options and cultural sensitivity.

• Considering the platform's social nature, I'm curious about user engagement patterns. What percentage of users actively customize their avatars beyond the initial setup, and how often do they make changes?

Why it matters: Helps determine if we should focus on improving initial customization or ongoing engagement. Expected answer: 60% of users customize monthly, with higher frequency among younger users. Impact on approach: Would prioritize features that encourage regular updates and social sharing.

• Given the importance of inclusivity, I'm wondering about our current representation gaps. What feedback have we received from users regarding underrepresented groups or features in our avatar system?

Why it matters: Identifies specific areas where we need to improve representation. Expected answer: Requests for more diverse skin tones, body types, and cultural attire. Impact on approach: Would focus on expanding options in these key areas and potentially introducing new customization categories.

• Considering the competitive landscape, I'm thinking about unique selling points. How does our current avatar system compare to major competitors in terms of customization depth and user satisfaction?

Why it matters: Helps identify areas where we can differentiate and innovate. Expected answer: Strong in facial features, but lacking in body diversity and accessories. Impact on approach: Would focus on body customization and unique accessory options to stand out.