How can Ogury enhance its Thumbnail Ad format to increase user engagement and click-through rates?

Introduction

To enhance Ogury's Thumbnail Ad format and increase user engagement and click-through rates, we need to dive deep into user behavior, pain points, and market trends. I'll outline a comprehensive approach to address this challenge, focusing on user-centric solutions and data-driven decision-making.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Ogury's Thumbnail Ad format might be facing challenges in a crowded digital advertising landscape. Could you share more about the current performance metrics of the Thumbnail Ad format, specifically engagement rates and click-through rates (CTR) compared to industry benchmarks?

Why it matters: This helps us understand the scale of improvement needed and identify specific areas of underperformance. Expected answer: CTR is 20% below industry average, with engagement rates showing a similar trend. Impact on approach: Would focus on significant format redesign and user experience enhancements.

• Considering user behavior, I'm curious about the platforms where Ogury's Thumbnail Ads are primarily displayed. Are we looking at mobile apps, websites, or a mix of both? And how does user interaction differ across these platforms?

Why it matters: Different platforms may require tailored approaches to improve engagement. Expected answer: Primarily mobile apps, with some presence on mobile web. Impact on approach: Would prioritize mobile-first design and potentially explore app-specific features.

• Thinking about the product lifecycle, where does the Thumbnail Ad format stand? Is it a relatively new offering that's still gaining traction, or an established product that needs rejuvenation?

Why it matters: Determines if we focus on rapid iteration and market penetration or on reinvention and differentiation. Expected answer: Established product showing signs of performance plateau. Impact on approach: Would emphasize innovation and differentiation strategies to reignite growth.

• In terms of company alignment, what are Ogury's broader objectives for its ad products? Are we prioritizing revenue growth, market share expansion, or perhaps moving towards more privacy-focused solutions?

Why it matters: Ensures our improvement strategies align with overall company direction. Expected answer: Focus on balancing revenue growth with enhanced user privacy and experience. Impact on approach: Would explore ways to improve engagement while respecting user privacy preferences.