What new features could enhance the social aspect of Words With Friends?

Introduction

To enhance the social aspect of Words With Friends, we need to explore innovative features that foster deeper connections, increase engagement, and create a more vibrant community within the game. I'll approach this challenge by analyzing user segments, identifying pain points, generating solutions, and prioritizing implementations.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Words With Friends might be facing increased competition from other social gaming platforms. Could you share insights on our current market position and how it's evolving?

Why it matters: Determines if we need to focus on differentiation or doubling down on core strengths. Expected answer: Stable market leader but facing pressure from newer word games with social features. Impact on approach: Would emphasize unique social innovations to maintain leadership.

• Considering user behavior, I'm curious about the current social interaction patterns within the game. What percentage of our users regularly engage with social features, and what's the most popular social action?

Why it matters: Helps identify which social aspects are resonating and where there's room for improvement. Expected answer: 60% of users engage with social features; chat is the most used. Impact on approach: Would focus on expanding successful features and addressing underutilized ones.

• Regarding product lifecycle, where does Words With Friends stand in terms of user growth and retention? Are we seeing any concerning trends in these metrics?

Why it matters: Influences whether we prioritize acquisition or retention-focused social features. Expected answer: Stable user base but slight decline in daily active users over the past year. Impact on approach: Would emphasize features that increase daily engagement and bring back lapsed users.

• Considering company alignment, how does enhancing social features tie into broader strategic goals for the game and the company?

Why it matters: Ensures our solutions align with overarching business objectives. Expected answer: Aiming to increase user lifetime value and position as a social platform, not just a game. Impact on approach: Would focus on features that deepen user connections and increase time spent in-app.