Introduction
To enhance Spendesk's mobile app for better on-the-go expense tracking and approval, we need to focus on streamlining the user experience and leveraging mobile-specific capabilities. I'll analyze the current state, identify key pain points, and propose targeted solutions to improve the app's functionality and user satisfaction.
I'll use a structured approach to tackle this problem:
- Clarifying Questions
- User Segmentation
- Pain Points Analysis
- Solution Generation
- Solution Evaluation and Prioritization
- Metrics and Measurement
- Summary and Next Steps
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we need to focus on driving adoption or improving existing user experience Expected answer: 60% of users regularly use the mobile app Impact on approach: Higher usage would focus on optimizing existing features, lower usage on increasing adoption
Why it matters: Helps prioritize features and optimizations for specific use cases Expected answer: Travel, meals, office supplies, software subscriptions Impact on approach: Would tailor solutions to streamline these specific expense types
Why it matters: Identifies potential bottlenecks in the mobile approval process Expected answer: 48-hour average approval time, 30% of approvals via mobile Impact on approach: Longer times or low mobile usage would prioritize improving the mobile approval flow
Why it matters: Helps identify areas for differentiation and improvement Expected answer: On par with features, but slightly lower user satisfaction scores Impact on approach: Would focus on innovative features and usability improvements to gain a competitive edge
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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