How can we enhance the user experience of Xendit's virtual account feature?

Introduction

To enhance the user experience of Xendit's virtual account feature, we need to dive deep into user needs, pain points, and potential improvements. I'll analyze key stakeholders, identify critical pain points, generate innovative solutions, and propose a roadmap for implementation. Let's begin by clarifying some crucial aspects of the product and its context.

Step 1

Clarifying Questions (5 mins)

• Looking at Xendit's position in the fintech space, I'm thinking about the competitive landscape. Could you share insights on how our virtual account feature compares to similar offerings from other payment gateways in Southeast Asia?

Why it matters: Helps identify unique selling points and areas for differentiation Expected answer: We're competitive on fees, but lag in user interface and integration options Impact on approach: Would focus on UI/UX improvements and API enhancements

• Considering the virtual account feature's role in Xendit's ecosystem, I'm curious about its adoption rate. What percentage of our merchant base actively uses virtual accounts, and how has this changed over the past year?

Why it matters: Indicates whether we need to focus on adoption or optimization Expected answer: 60% adoption, with 20% growth year-over-year Impact on approach: Would prioritize feature enhancements over awareness campaigns

• Given the diverse markets Xendit operates in, I'm wondering about regulatory challenges. Are there any specific compliance issues or upcoming regulations that could impact our virtual account feature?

Why it matters: Ensures our improvements align with regulatory requirements Expected answer: New data localization laws in Indonesia coming next year Impact on approach: Would incorporate data handling and storage considerations in our solutions

• Thinking about user behavior, I'm interested in understanding the most common use cases. What are the top three transaction types or industries utilizing our virtual account feature?

Why it matters: Helps tailor improvements to primary user needs Expected answer: E-commerce payments, bill payments, and peer-to-peer transfers Impact on approach: Would focus on optimizing flows for these specific use cases