What metrics would you use to evaluate BetterUp's Leadership Development program?

Introduction

Evaluating BetterUp's Leadership Development program requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the program's performance and impact.

Step 1

Product Context

BetterUp's Leadership Development program is a comprehensive coaching and training solution designed to enhance leadership skills and drive organizational performance. The program typically involves:

1. One-on-one coaching sessions with experienced leadership coaches
2. Personalized development plans
3. Digital learning resources and assessments
4. Group workshops and peer learning opportunities

Key stakeholders include:

• Program participants (emerging and current leaders)
• HR and L&D teams
• Executive sponsors
• BetterUp's product and coaching teams

User flow:

1. Onboarding and initial assessment
2. Goal-setting and development plan creation
3. Regular coaching sessions and progress tracking
4. Continuous learning through digital resources
5. Periodic reassessment and plan adjustment

The program aligns with BetterUp's broader strategy of democratizing professional coaching and development. It competes with traditional executive coaching firms and newer digital coaching platforms like CoachHub and Torch.

Product Lifecycle Stage: Growth - The leadership development market is expanding, and BetterUp is establishing itself as a leader in the space, continuously refining and scaling its offering.