What metrics would you use to evaluate Cvent's OnArrival check-in and badging solution?

Introduction

Evaluating Cvent's OnArrival check-in and badging solution requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the product's performance and impact.

Step 1

Product Context

Cvent's OnArrival is a mobile event check-in and badging solution designed to streamline the attendee arrival process at conferences, trade shows, and other large-scale events. Key stakeholders include event organizers, attendees, and Cvent itself.

Event organizers are motivated by efficiency, professionalism, and data collection. Attendees seek a smooth, quick check-in experience. Cvent aims to enhance its product suite and increase market share in the event management space.

The user flow typically involves:

1. Pre-event setup: Organizers configure event details and attendee lists.
2. On-site check-in: Attendees arrive and are processed using the OnArrival app.
3. Badge printing: Customized badges are instantly printed for attendees.
4. Post-event analysis: Organizers review check-in data and attendance metrics.

OnArrival fits into Cvent's broader strategy of providing end-to-end event management solutions, complementing their registration and engagement tools. Compared to competitors like Eventbrite or Bizzabo, Cvent's solution offers more robust enterprise features and integrations.

In terms of product lifecycle, OnArrival is in the growth stage. It's established but still evolving with new features and expanding its user base.

As a software product, key considerations include:

• Platform compatibility (iOS, Android, web)
• Integration with Cvent's broader ecosystem
• Cloud-based deployment for real-time updates and data syncing