What metrics would you use to evaluate Esri's ArcGIS Online platform?

Introduction

Evaluating the success of Esri's ArcGIS Online platform requires a comprehensive approach to product metrics. As a cloud-based mapping and analysis solution, ArcGIS Online serves a diverse user base with complex needs. To effectively measure its performance, we'll need to consider multiple stakeholders, from individual users to enterprise clients, and balance various technical and business objectives.

To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

ArcGIS Online is Esri's cloud-based mapping and GIS platform, offering tools for creating, sharing, and analyzing geographic data. Key stakeholders include:

1. Individual users (researchers, students)
2. Business users (urban planners, environmental scientists)
3. Enterprise clients (government agencies, large corporations)
4. Esri (as the platform provider)

The user flow typically involves:

1. Data upload or connection to existing sources
2. Map creation and customization
3. Analysis using built-in tools
4. Sharing and collaboration with team members or the public

ArcGIS Online fits into Esri's broader strategy of democratizing GIS technology and moving towards cloud-based solutions. It competes with platforms like QGIS and Google Earth Engine, differentiating itself through its comprehensive toolset and integration with Esri's ecosystem.

In terms of product lifecycle, ArcGIS Online is in the growth/maturity stage, with a established user base but ongoing feature development and market expansion.

Software-specific context:

• Platform: Cloud-based, accessible via web browsers and mobile apps
• Integration points: APIs for custom development, connections to other Esri products
• Deployment model: SaaS with various subscription tiers