How would you define the success of Esri's ArcGIS StoryMaps feature?

Introduction

Defining the success of Esri's ArcGIS StoryMaps feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

ArcGIS StoryMaps is a web-based storytelling platform developed by Esri, allowing users to create interactive narratives combining maps, text, images, and multimedia content. Key stakeholders include GIS professionals, researchers, educators, journalists, and organizations seeking to communicate complex spatial information effectively.

The user flow typically involves:

1. Content planning and gathering
2. Story creation using the StoryMaps builder interface
3. Map integration and customization
4. Adding multimedia elements and interactivity
5. Publishing and sharing the finished story

StoryMaps fits into Esri's broader strategy of democratizing GIS technology and making spatial data more accessible and engaging for non-technical audiences. It competes with platforms like Mapbox and Carto, but differentiates itself through deep integration with Esri's robust GIS ecosystem.

In terms of product lifecycle, StoryMaps is in the growth stage, having evolved from its predecessor and gaining traction across various industries.