What metrics would you use to evaluate JioSaavn's podcast streaming feature?

Introduction

Evaluating JioSaavn's podcast streaming feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the feature's performance and impact.

Step 1

Product Context

JioSaavn's podcast streaming feature is an extension of their music streaming platform, allowing users to discover, subscribe to, and listen to podcasts. This feature aims to diversify JioSaavn's content offerings and capture a share of the growing podcast market in India.

Key stakeholders include:

• Users: Seeking diverse audio content and a seamless listening experience
• Content creators: Looking for a platform to reach their audience
• Advertisers: Interested in targeting podcast listeners
• JioSaavn: Aiming to increase user engagement and revenue

User flow:

1. Discovery: Users browse or search for podcasts
2. Selection: Users choose a podcast and episode
3. Consumption: Users listen to the podcast, with options to pause, skip, or save for later
4. Engagement: Users can rate, review, or share podcasts

This feature aligns with JioSaavn's strategy to become a comprehensive audio entertainment platform. It competes with international players like Spotify and local apps like Gaana, which have also introduced podcast features.

Product Lifecycle Stage: Growth phase, as podcast consumption in India is increasing, but the market is not yet saturated.