How might JioSaavn enhance its lyrics display functionality to make it more interactive and user-friendly?

Introduction

To enhance JioSaavn's lyrics display functionality for a more interactive and user-friendly experience, we need to consider the current user journey, pain points, and potential innovative solutions. I'll outline a strategic approach to improve this feature, focusing on user needs, technical feasibility, and business impact.

Step 1

Clarifying Questions (5 mins)

• Looking at JioSaavn's position in the music streaming market, I'm thinking about the competitive landscape. Could you share insights on how our lyrics feature compares to major competitors like Spotify or Apple Music?

Why it matters: Helps identify unique opportunities and gaps in the market Expected answer: JioSaavn's lyrics feature is functional but lacks advanced interactivity Impact on approach: Would focus on innovative features to differentiate from competitors

• Considering user engagement metrics, I'm curious about the current usage patterns of the lyrics feature. What percentage of users actively engage with lyrics during playback, and how does this vary across different types of content (e.g., Bollywood vs. International music)?

Why it matters: Determines the potential impact and prioritization of improvements Expected answer: 30% of users engage with lyrics, with higher engagement for Bollywood content Impact on approach: Would tailor solutions to high-engagement segments and content types

• Thinking about JioSaavn's broader strategy, how does improving the lyrics functionality align with the company's current goals? Are we aiming for increased user retention, monetization opportunities, or something else?

Why it matters: Ensures alignment between feature improvements and company objectives Expected answer: Primary focus on user retention and engagement, with potential for premium features Impact on approach: Would prioritize solutions that drive engagement and offer tiered functionality

• Considering the technical architecture, I'm wondering about the current lyrics data source and integration. Do we have partnerships with lyrics providers, or are we relying on user-generated content?

Why it matters: Influences the feasibility and scope of potential improvements Expected answer: Mix of licensed lyrics and user contributions, with plans to expand partnerships Impact on approach: Would explore solutions that leverage both professional and community-driven content