What metrics would you use to evaluate Kushki's cross-border payment solution?

Introduction

Evaluating Kushki's cross-border payment solution requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the product's performance and impact.

Step 1

Product Context

Kushki's cross-border payment solution is a fintech product designed to facilitate seamless international transactions for businesses operating across multiple countries in Latin America. The key stakeholders include:

1. Merchants: Seeking efficient, cost-effective ways to accept payments from international customers
2. Consumers: Expecting smooth, secure payment experiences when shopping across borders
3. Financial institutions: Partnering with Kushki to expand their service offerings
4. Regulators: Ensuring compliance with international financial regulations

The user flow typically involves:

1. Integration: Merchants integrate Kushki's API into their e-commerce platforms
2. Transaction initiation: Customers select items and proceed to checkout
3. Payment processing: Kushki handles currency conversion, compliance checks, and fund transfers
4. Settlement: Funds are deposited into the merchant's account in their local currency

This solution aligns with Kushki's broader strategy of simplifying payments across Latin America, addressing the fragmented nature of the region's financial ecosystem. Compared to competitors like dLocal or PayU, Kushki differentiates itself through its focus on local expertise and tailored solutions for Latin American markets.

In terms of product lifecycle, Kushki's cross-border solution is in the growth stage, having established a strong presence in several countries but still expanding its reach and feature set.