Introduction
The increased chargeback rate for Kushki's recurring billing service this quarter is a critical issue that demands immediate attention. As we delve into this problem, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could indicate external factors rather than internal issues. Expected answer: No clear seasonal pattern identified. Impact on approach: If seasonal, we'd focus on anticipating and managing cyclical trends.
Why it matters: Segmentation could reveal targeted issues or vulnerabilities in certain user groups. Expected answer: Higher increase in SMB segment compared to enterprise customers. Impact on approach: If segmented, we'd tailor solutions to the most affected user groups.
Why it matters: Recent changes could be directly linked to the increased chargeback rate. Expected answer: A new payment gateway was integrated last month. Impact on approach: If recent changes are involved, we'd focus on rollback or optimization of those specific updates.
Why it matters: Ensures we're comparing apples to apples and not facing a data anomaly. Expected answer: No changes in tracking or reporting methods. Impact on approach: If data inconsistencies exist, we'd need to address those before diving into other potential causes.
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