What metrics would you use to evaluate Slickdeals's mobile app?

Introduction

Evaluating Slickdeals's mobile app success requires a comprehensive approach to product metrics. I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the app's performance and identify areas for improvement.

Step 1

Product Context

Slickdeals is a popular platform for finding and sharing deals, coupons, and promotions. The mobile app extends this functionality to smartphones, allowing users to browse deals, set alerts, and make purchases on the go. Key stakeholders include:

1. Users: Looking for the best deals and savings opportunities
2. Retailers/Brands: Seeking to promote their products and drive sales
3. Slickdeals: Aiming to generate revenue through affiliate commissions and ads

The user flow typically involves:

1. Opening the app and browsing featured deals
2. Searching for specific products or categories
3. Saving deals or setting alerts
4. Clicking through to retailer sites to make purchases

The app fits into Slickdeals' broader strategy of being the go-to platform for deal-seekers, expanding their reach beyond desktop users. Competitors include RetailMeNot and Groupon, but Slickdeals differentiates itself with a strong community-driven approach to deal curation.

In terms of product lifecycle, the Slickdeals app is in the growth stage, with a focus on user acquisition and engagement.

Software-specific context:

• Platform: Native iOS and Android apps
• Integration points: Retailer APIs, payment gateways, push notification services
• Deployment model: Regular updates through app stores