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Product Management Metrics Question: Evaluating success of Trouva's curated collections feature using key performance indicators

how would you define the success of trouva's product discovery feature?

Product Success Metrics Medium Member-only
Metric Definition Stakeholder Analysis E-Commerce Strategy E-commerce Retail Fashion
User Engagement E-Commerce Conversion Optimization Product Metrics Boutique Retail

Introduction

Defining the success of Trouva's product discovery feature is crucial for evaluating its effectiveness and guiding future improvements. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Trouva's product discovery feature is a key component of their e-commerce platform, designed to help users find unique, boutique items from independent retailers. The feature likely includes search functionality, personalized recommendations, and curated collections.

Key stakeholders include:

  • Customers: Seeking unique products and a seamless shopping experience
  • Independent retailers: Looking to increase visibility and sales
  • Trouva: Aiming to drive revenue and user engagement

User flow:

  1. User lands on Trouva's homepage or category page
  2. They interact with search, filters, or curated collections
  3. Users browse product listings, view details, and potentially make purchases

This feature is central to Trouva's mission of supporting independent retailers and offering unique products to consumers. It differentiates Trouva from mass-market e-commerce platforms by focusing on discovery of boutique items.

Competitors like Etsy also offer discovery features, but Trouva's focus on physical boutiques sets it apart.

Product Lifecycle Stage: The product discovery feature is likely in the growth stage, with ongoing refinements and expansions to improve user experience and conversion rates.

Software-specific context:

  • Platform: Web-based and mobile app
  • Integration points: Inventory management systems, payment gateways, and logistics providers
  • Deployment model: Continuous integration/continuous deployment (CI/CD) for frequent updates

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