What metrics would you use to evaluate Voices's custom audition feature for clients?

Introduction

Evaluating Voices's custom audition feature for clients requires a comprehensive approach to product success metrics. This feature, which allows clients to request tailored auditions from voice actors, is crucial for Voices' marketplace success. To assess its effectiveness, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Voices' custom audition feature enables clients to request specific voice samples from talent, tailored to their project needs. This feature is critical for clients to find the perfect voice and for voice actors to showcase their skills effectively.

Key stakeholders include:

1. Clients (businesses, producers, directors)
2. Voice actors
3. Voices platform (company)

User flow:

1. Client creates a custom audition request, specifying project details and requirements.
2. Voice actors receive and review the request.
3. Interested actors record and submit custom auditions.
4. Client reviews submissions and potentially hires talent.

This feature aligns with Voices' strategy of being the premier marketplace for voice talent, differentiating from competitors by offering more personalized matching between clients and actors.

The custom audition feature is in the growth stage of its lifecycle, with increasing adoption but room for optimization and expansion.