What ideas do you have for Moon Active to expand the village-building aspect of Coin Master?

Introduction

To expand the village-building aspect of Coin Master, we need to focus on enhancing user engagement and retention through innovative features that complement the existing gameplay. I'll approach this challenge by analyzing user segments, identifying pain points, and proposing solutions that align with Moon Active's strategic goals.

Step 1

Clarifying Questions (5 mins)

• Looking at Coin Master's success, I'm curious about the current user engagement metrics. Could you share insights on the average daily active users (DAU) and their interaction time with the village-building feature specifically?

Why it matters: This helps us understand the current importance and usage of the village-building aspect. Expected answer: DAU around 5 million, with users spending 10-15 minutes daily on village building. Impact on approach: Higher engagement would suggest expanding existing features, while lower engagement might require more fundamental changes.

• Considering the game's monetization model, I'm wondering about the revenue distribution between the spinning/attacking mechanics and village building. What percentage of in-app purchases are related to village upgrades?

Why it matters: Determines if expanding village building aligns with current monetization strategies. Expected answer: 30-40% of purchases related to village upgrades. Impact on approach: Higher percentage would justify more investment in village-building features.

• Given the competitive landscape of mobile games, I'm interested in understanding Coin Master's unique selling proposition in village building. How does our village-building feature currently differentiate from similar games like Clash of Clans or Hay Day?

Why it matters: Helps identify areas for innovation and improvement. Expected answer: Unique integration with slot machine mechanics, but less depth in village customization. Impact on approach: Would focus on enhancing unique elements while addressing gaps in customization.

• Considering the game's lifecycle, I'm curious about the retention rates for long-term players. What's the 6-month retention rate, and how does engagement with village building change over time?

Why it matters: Indicates whether village building is a sustainable long-term engagement driver. Expected answer: 6-month retention around 20%, with village building engagement increasing over time. Impact on approach: Would focus on features that cater to long-term players and encourage continued investment in villages.