Introduction
To expand realtor.com's 3D home tours feature for a more immersive virtual viewing experience, we need to consider the evolving needs of home buyers and sellers in an increasingly digital real estate market. I'll outline a strategic approach to enhance this feature, focusing on user needs, technological advancements, and market trends.
Step 1
Clarifying Questions (5 mins)
Why it matters: This helps us understand the value users are already deriving from the feature. Expected answer: 3D tour listings get 2-3 times more engagement than traditional listings. Impact on approach: If engagement is high, we'd focus on expanding features; if low, we'd prioritize improving the core experience.
Why it matters: This influences our design decisions and feature prioritization. Expected answer: 60% mobile, 40% desktop. Impact on approach: A higher mobile percentage would lead us to focus on mobile-first enhancements.
Why it matters: This helps determine if we should focus on increasing adoption or enhancing the experience for existing users. Expected answer: 30% of new listings include 3D tours. Impact on approach: Lower adoption rates would suggest focusing on ease of creation and integration for realtors.
Why it matters: Ensures our improvements align with overall company direction. Expected answer: It's part of a larger initiative to differentiate through technology and improve the online home shopping experience. Impact on approach: Would guide us to focus on unique, cutting-edge features that set realtor.com apart from competitors.
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