What innovative features could Anthem add to its Medicare Advantage plans to improve preventive care for seniors?

Introduction

To improve preventive care for seniors through Anthem's Medicare Advantage plans, we need to explore innovative features that address the unique needs of this demographic. I'll analyze the current landscape, identify key user segments, pinpoint pain points, and propose solutions that leverage technology and healthcare trends to enhance preventive care outcomes.

Step 1

Clarifying Questions (5 mins)

• Looking at the Medicare Advantage market, I'm thinking Anthem might be facing increased competition. Could you share Anthem's current market position and how it compares to other major players in this space?

Why it matters: Determines if we should focus on differentiation or improving core offerings Expected answer: Anthem is a top-5 provider but losing market share to innovative competitors Impact on approach: Would emphasize unique, tech-forward features to stand out

• Considering the focus on preventive care, I'm curious about the current engagement levels. What percentage of Anthem's Medicare Advantage members actively participate in preventive care programs?

Why it matters: Helps identify if the problem is awareness, access, or motivation Expected answer: Only 40% of members fully utilize preventive care benefits Impact on approach: Would prioritize features that increase awareness and motivation

• Given the rapid advancements in health tech, I'm wondering about Anthem's current digital capabilities. What existing digital tools or platforms does Anthem offer its Medicare Advantage members?

Why it matters: Determines the technical foundation we can build upon Expected answer: Basic mobile app for claims and provider search, limited telehealth integration Impact on approach: Would focus on expanding digital capabilities and integrating emerging technologies

• Considering the diverse needs of seniors, I'm thinking about personalization. How much data does Anthem currently collect on individual member health profiles and preferences?

Why it matters: Influences the level of personalization we can offer in new features Expected answer: Limited data collection beyond claims and basic health assessments Impact on approach: Would prioritize features that enhance data collection and utilization for personalized care