What innovative features could Ascend Learning add to its Jones & Bartlett Learning eBooks to improve student engagement?

Introduction

To improve student engagement with Jones & Bartlett Learning eBooks, we need to explore innovative features that Ascend Learning could implement. This challenge involves understanding the current product landscape, identifying user pain points, and developing solutions that align with both student needs and Ascend Learning's business objectives. I'll approach this systematically, focusing on user-centric design and data-driven decision-making.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for these eBooks. Could you help me understand the main scenarios in which students typically interact with Jones & Bartlett Learning eBooks?

Why it matters: Determines which features to prioritize and how to optimize the user experience. Expected answer: Primarily used for course readings, assignments, and exam preparation. Impact on approach: Would focus on features that enhance these core use cases.

• Considering user behavior, I'm curious about cross-platform usage patterns. How do students currently access these eBooks across different devices, and are there any notable differences in engagement levels between platforms?

Why it matters: Influences the design of features to ensure consistency and optimize for preferred platforms. Expected answer: Majority access via laptops, with increasing mobile usage. Lower engagement on mobile. Impact on approach: Would prioritize mobile-friendly features and cross-device synchronization.

• Regarding product lifecycle and company alignment, where does Ascend Learning see the greatest opportunity for growth with these eBooks? Are we looking to expand market share, increase engagement time, or improve specific learning outcomes?

Why it matters: Aligns our innovation efforts with broader business objectives. Expected answer: Focus on increasing engagement time and improving learning outcomes to differentiate from competitors. Impact on approach: Would emphasize features that encourage active learning and track progress.

• Considering external factors, how has the competitive landscape for educational eBooks evolved recently, and what unique challenges or opportunities does this present for Jones & Bartlett Learning?

Why it matters: Helps identify areas for differentiation and potential industry trends to leverage. Expected answer: Increasing competition from adaptive learning platforms and open educational resources. Impact on approach: Would explore innovative features that leverage AI or personalization to stand out.