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Product Management Improvement Question: Innovative features for Avanade's Dynamics 365 CRM implementation
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Nextsprints

Updated Jan 22, 2025

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What innovative features could Avanade add to its Dynamics 365 implementation offerings to streamline customer relationship management?

Product Improvement Hard Member-only
Product Strategy Feature Prioritization Enterprise Software Design IT consulting Enterprise software Professional services
AI Integration Digital Transformation Enterprise Software Dynamics 365 CRM Innovation

Introduction

To improve Avanade's Dynamics 365 implementation offerings for streamlined customer relationship management, we need to focus on innovative features that enhance user experience, increase efficiency, and provide unique value. I'll analyze the current landscape, identify key pain points, and propose solutions that align with Avanade's strategic goals and market position.

Step 1

Clarifying Questions

  • Looking at Avanade's position as a leading digital innovator, I'm thinking about the integration capabilities of Dynamics 365. Could you elaborate on the current level of integration with other Microsoft products and third-party tools?

Why it matters: Determines the scope for enhancing interconnectivity and data flow Expected answer: Moderate integration with Microsoft suite, limited third-party connections Impact on approach: Would focus on expanding integration ecosystem for a more holistic CRM solution

  • Considering the evolving needs of enterprise clients, I'm curious about the current AI and machine learning capabilities within Avanade's Dynamics 365 offerings. Can you share insights on the extent of AI implementation and areas where clients are seeking more intelligent features?

Why it matters: Identifies opportunities for AI-driven innovation in CRM processes Expected answer: Basic AI for analytics, growing demand for predictive insights and automation Impact on approach: Would prioritize advanced AI features for predictive customer insights and process automation

  • Given the increasing importance of customer experience, I'm wondering about the current mobile capabilities of Avanade's Dynamics 365 implementation. How robust is the mobile experience, and what are the primary use cases for mobile CRM access?

Why it matters: Assesses the need for mobile-first features and cross-device functionality Expected answer: Basic mobile app available, primarily used for quick data access and simple updates Impact on approach: Would focus on enhancing mobile capabilities for comprehensive on-the-go CRM management

  • Considering Avanade's expertise in digital transformation, I'm interested in understanding the current data visualization and reporting capabilities. How sophisticated are the current analytics tools, and what types of insights are clients typically seeking?

Why it matters: Determines the potential for enhancing data-driven decision-making features Expected answer: Standard reporting available, growing demand for more interactive and predictive analytics Impact on approach: Would prioritize advanced data visualization and AI-powered insights

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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