How can Benevity improve its Giving Platform to increase employee engagement in corporate giving programs?

Introduction

To improve Benevity's Giving Platform and increase employee engagement in corporate giving programs, we need to analyze the current user experience, identify pain points, and develop innovative solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Benevity's platform might be used across various company sizes and industries. Could you help me understand the primary target market for this platform?

Why it matters: Determines the scale and complexity of solutions we might propose. Expected answer: Mid to large-sized corporations across diverse industries. Impact on approach: Would focus on scalable, customizable solutions that can work across different corporate cultures.

• Considering user behavior, I'm curious about the current engagement levels. What's the average participation rate in corporate giving programs through Benevity's platform?

Why it matters: Helps identify the baseline we're working from and the potential for improvement. Expected answer: Around 30-40% employee participation on average. Impact on approach: Would focus on strategies to convert non-participants and increase activity among casual users.

• Regarding product lifecycle, I'm wondering about the platform's maturity. How long has Benevity's Giving Platform been in the market, and what major features have been recently added?

Why it matters: Influences whether we should focus on refining existing features or introducing new ones. Expected answer: Platform has been in market for 5+ years with recent additions in mobile accessibility. Impact on approach: Would lean towards optimizing core features and enhancing mobile experience.

• Thinking about company alignment, I'm curious about Benevity's broader objectives. Beyond increasing engagement, are there specific impact metrics or CSR goals that the platform is trying to achieve?

Why it matters: Ensures our solutions align with the company's mission and long-term strategy. Expected answer: Aiming to increase total donation amounts and diversify causes supported. Impact on approach: Would incorporate features that highlight impact and encourage exploration of diverse causes.